Cookie Policy – LUSMAR.COM (B2B)
This Cookie Policy complements the Privacy Policy and the Terms and Conditions of Use of the www.lusmar.com platform, operated by LUSMAR SRL, with its registered office in Craiova, Dolj, 20A Ana Ipătescu Street.
In order to ensure the proper functioning of our B2B e-commerce platform, customize the browsing experience for the representatives of our commercial partners, and analyze website performance, we use cookies and similar technologies.
1. What Are Cookies?
A "cookie" is a small text file, consisting of letters and numbers, that is stored on a user's computer, mobile terminal, or other equipment when they access the internet. The cookie is installed via a request sent by a web server to a browser (e.g., Google Chrome, Mozilla Firefox, Microsoft Edge) and is completely "passive" (it does not contain software programs, viruses, or spyware, and cannot access information on the user's hard drive).
2. What Are Cookies Used for on Our Platform?
On the website www.lusmar.com, cookies are used to:
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- Ensure the core functionalities of the B2B platform (account creation, secure authentication, maintaining products in the shopping cart).
- Protect website security and prevent payment fraud.
- Measure, optimize, and analyze traffic (identifying visited pages, session durations, and how users interact with the online store).
- Deliver relevant advertisements and direct marketing campaigns on social media networks or search engines to our commercial partners.
3. What Types of Cookies Do We Use?
The platform uses two main categories of cookies based on their lifespan:
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- Session Cookies: Temporary files that remain on the user's terminal until the browsing session ends or the application (browser) is closed.
- Persistent Cookies: Files that remain on the user's terminal for a period defined by the cookie's parameters or until they are manually deleted by the user.
From a functional role perspective, cookies are classified as follows:
A. Strictly Necessary Cookies (Essential)
These cookies are indispensable for the correct functioning of the website and the use of its basic features. Without them, the B2B platform cannot run under secure and stable conditions, and the shopping cart or account authentication details could not be retained.
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- Legal Basis: The legitimate interest of the operator to deliver a functional website. These cookies cannot be disabled in the settings panel; however, you can configure your browser to block them (in which case certain sections of the website will no longer work).
- Technical Examples: Modules for retaining the login session of the company representative, modules for securing forms, and specific modules from the online payment processor EuPlătesc to validate financial transactions.
B. Analytics and Performance Cookies (Statistical)
These modules allow us to count visits and traffic sources, helping us measure and improve the performance of our B2B platform. They show us which pages are the most or least popular and how users move around the site.
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- Legal Basis: Your consent.
- Technical Examples: Services provided by Google Analytics (Google LLC). The information collected is generally aggregated and anonymized.
C. Marketing and Advertising Cookies (Targeting)
These cookies are set on our website by our advertising partners. They can be used by those companies to build a profile of user interests and display relevant advertisements (e.g., stock promotions, new LUSMAR® catalogs) on other websites or social networks.
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- Legal Basis: Your explicit consent.
- Technical Examples: Pixels and modules provided by Meta Platforms (Facebook/Instagram Pixel) and Google Ads, used for industrial remarketing and measuring the effectiveness of our online campaigns.
D. Functionality Cookies
These allow the website to provide enhanced functionality and personalization (such as remembering the selected language or product display preferences in the catalog). They may be set by us or by third-party providers whose services we have added to our pages (e.g., productivity cloud services from Microsoft).
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- Legal Basis: Your consent or legitimate interest (depending on the privacy impact).
4. Do Cookies Contain Personal Data?
Cookies themselves do not request or directly store personal information (such as full names or phone numbers). However, unique online identifiers (such as IP addresses or cookie IDs) can be collected through the use of cookies, which, in combination with other data, can be associated with a specific natural person (a representative or employee of your company). This data is protected in accordance with the Privacy Policy of LUSMAR.COM.
5. How Can You Control and Delete Cookies?
When you first access the website www.lusmar.com, you will be greeted by a consent banner (Preference Center), which allows you to choose which categories of cookies you accept (except for the strictly necessary ones). You can modify your choices at any time by accessing the "Cookie Settings" link in the footer of the website.
You can also control or delete cookies directly from your web browser settings:
Note: Completely blocking cookies in your browser can lead to major malfunctions of the B2B platform lusmar.com (such as the inability to remain logged into your partner account or to complete an order).
6. Amendments to the Cookie Policy
LUSMAR SRL reserves the right to update this Cookie Policy whenever technological changes occur on the website or legal requirements change. Any update will be highlighted directly on this page.
7. Contact
For any questions or requests regarding this policy and data processing via cookies, you can contact us at our dedicated data security address: gdpr@lusmar.com or at our commercial address: contact@lusmar.com.
Last updated: June 2026